Amazon’s latest crack at a Lord of the Rings MMO still needs to find its “hook”.
That’s coming from Amazon Games boss Christoph Hartmann, who in conversation with IGN said the team doesn’t “just want to go and do the same thing over” with its Middle-earth game.
“While it’s tempting sometimes with an existing IP, that’s not the point of doing it. You’ve got to find a fresh twist, and we’re still, I think, in that period where we really want to find out what could be the hook, what could be the thing which is different to all the other games out there,” Hartmann said. “So it’s a little bit early.”
Amazon first revealed its plans for this Lord of the Rings MMO last year, as part of a deal with Embracer. The upcoming game was announced to be in development with its in-house studio behind New World, for PC and consoles. At this time, Hartmann said this MMO would offer players a “fresh take” on The Lord of the Rings, and was “in early stages of production”.